Sibu Mabena (26)

2018 Mail & Guardian 200 Young South Africans

Business & Entrepreneurship

Sibu Mabena (26)

Founder, Duma Collective, a subsidiary of Mbuduma Communications

Waiting for her mom to fetch her from school at 5pm each day opened a world of possibilities for Sibu Mabena; she followed her friends to dance class. By age 10 she had already competed in a dance competition in Germany. She later joined dance crews and choreographed shows for major events.

She now works behind the scenes on some of the biggest hip-hop concerts South Africa has ever seen. After having competed with major dance crews she started creative consulting.

“I’ve been that person that’s just like, ‘Give me a chance to work and I will show you what I can do, then we’ll take it from there’. This is how I got to work on the Fill Up series.”

Mabena has managed to build a career around her passions — dance, social media, events and talent management.
She founded Duma Collective while doing a Bachelor in Political Sciences and International Relations at the University of Pretoria. She has worked on Cassper Nyovest’s Fill Up The Dome, Fill Up Orlando Stadium and Fill Up FNB Stadium. Natasha Tshahane, Luthando Shosha, Reason, K.O., Solo & The BETR Gang, The Muffinz, Sne Mbatha and DotCom are all managed by her agency.

Mabena’s creative agency employs seven people. She says “sacrifice or compromise while being diplomatic” is how she gets the job done. “To be of service, one needs to understand that at times, you have to do something you don’t like, because it serves the greater good.”

Mabena says that young people need to remember that, “it is cool to work hard! It is cool to sacrifice now to gain later”.

What Mabena puts out on social media is the final product, but the work it takes to get there is hard. “I’ve gone from picking up cases of cool drink and water into dressing rooms to serving Raphael Saadiq a cup of tea on stage. Working hard is worth it, because every rand you get to spend has been earned.” — Rumana Akoob

Twitter, Instagram: @sibumabena