Nombulelo Kubhayi is driven by the idea that one day we’ll have more inclusive media for children affected by disabilities. “My company, TOYDS, focuses on the inclusion of children affected by disabilities in society as well as in mainstream media,” the founder says.
Kubhayi, a Wits University graduate, is a storyteller as well as a qualified physiotherapist. Her experiences in physiotherapy exposed her to the realities of disabilities in South Africa.
Producing books about children with special needs, TOYDS aims to increase awareness among children about the different physical abilities of their peers. This is done through books such as 4 Friends, which includes four separate stories — Sally’s Big Fall, Bobo’s Big Day at the Beach, Jimmie’s Lost Red Ball and Pam Bakes a Cake — all written and illustrated by Kubhayi and Peace Makinita, respectively.
“The amount of support I’ve received for my work has been astounding,” Kubhayi says.
“Every decision you make has an effect on your future self, so don’t underestimate the power of your small decisions.”