Vann van Staden is a motor and lifestyle journalist who wants to build a team of enthusiasts who — on paper — wouldn’t stand a chance to write their own success stories.
In 2021, Van Staden decided to take a leap of faith and launch an independently owned motoring magazine called APEX. With this magazine, she aims to challenge the stigma that success in the male-dominated industry is unachievable for women.
APEX magazine tries not to be “just another car magazine”, by bringing a young twist to the motoring industry. Van Staden plans to achieve this by empowering aspiring writers who have not had opportunities to qualify for writing jobs.
“Everything I know has been self-taught and self-made,” she says. “Given the right guidance and tools, young writers can make anything happen.”
“Go for it. Don’t be shy. Don’t let your gender or anything hold you back.”