Few people ever launch four companies in their entire lives, let alone before the age of 30.
Adam Duxbury has achieved that, though, and in widely varied fields. There’s Granadilla Swim, a fashion label; Rooftop on Bree, an event space in Cape Town; and Sunn Kombucha, brewing fermented drinks. His latest is Granadilla Eats, launched in March 2020 ahead of the Covid-19 crisis as an online platform to help small businesses deliver groceries.
“When the lockdown began everything changed. Retail had come to a standstill and we knew we needed to act fast to survive the pandemic and economic recession,” he says. Granadilla Swim and Sunn Kombucha were at risk of collapsing, so within 48 hours a fresh food delivery service was born.
With the help of his existing Granadilla team and Kombucha factory, he partnered with farmers and small local businesses to start delivering food as an essential services provider. “We realised our assets could be pooled to help other small businesses,” he says. “By the time lockdown began we had delivered over 500 fresh boxes of food to people’s homes. A wonderful learning was that swift, innovative thinking can allow you to turn a potentially negative situation into a positive one.”
Along the way he’s learned vital lessons. The mistake of renting expensive premises for a Granadilla Swim store almost bankrupted him. Only later did he learn to get user feedback before developing a final product to check if there’s enough demand.
Duxbury is also Chief of Staff for Yoco, a financial platform that builds tools to help small businesses get paid and run more efficiently.
Despite all those achievements, his proudest moment is more personal — completing a gruelling Ironman. “I’ve never felt prouder of myself, and I learnt that I was capable of so much more than I ever could have imagined.”