While at university, Alexandria Procter realised the scope of the student housing crisis and endeavoured to change things for the better. With the help of her co-founder, Greg Keal, DigsConnect was born.
Launched in 2018, the start-up acquired over R12-million in seed funding to aid its expansion — the largest raised by a female founder in South Africa.
DigsConnect was forced to pivot its business model during lockdown in order to survive. While the process was undoubtedly stressful, Proctor was able to adapt and keep the business afloat through the once-in-a-generation catastrophe.
Proctor passionately believes the power of education can help to alleviate poverty and create a thriving and dynamic citizenry. Through her work with DigsConnect — which is now available in 30 countries and lists over 1.3-million beds — she has shown initiative in tackling one of the most pressing issues faced by students worldwide.
“Accept yourself as you are now. In whatever place you find yourself, realise that you are enough.”