Alistair Conn gave up his Qatar-based job in film and production, where he worked with the likes of The Rolling Stones, Ed Sheeran and Cristiano Ronaldo, to respond to the dire hunger crisis in South Africa.
His idea was to intercept food before it went to waste and divert it to communities in need. Conn used his savings to start the nonprofit UPcycle Project in 2015, which was later invited to join the Western Cape’s greening initiatives.
In October 2019, Conn joined SA Harvest. The team has expanded from three to 35, with warehouses in Cape Town, Johannesburg and Durban. Conn began as regional manager for the Western Cape, and is now chief innovation officer overseeing branding and media. SA Harvest has rescued 6.5-million kilograms of food and delivered 21-million meals to communities in need, with plans to expand further.
“If you succeed, every mistake will become legendary; if you fail or stop too soon, your mistakes are mere mistakes.”