Storytellers have the responsibility of documenting and archiving the time in which they and their family have lived, and producing work that has a positive effect on society. Much like Ayesha Mukadam, a social designer and storyteller, who is committed to having an effect on society through art, food and memory.
“I would like my creative work to be a form of activism, to tell stories, open discussions, connect and create social impact on ground level,” she says.
Her humility matches her ability to lead and is determined to honour the Earth and strengthen connections between people.
Mukadam works as an education and outreach volunteer at the Oranjezicht City Farm, where she hosts groups from schools all over Cape Town. Her concept of creating a kit for migrants to document the recipes of hope from their countries landed her an invitation to host a workshop on food and memory at the Design for Humanity Summit at Fordham University’s Lincoln Centre campus in New York in June last year. This year she was a finalist for the Rupert Art Foundation’s Social Impact Arts prize with The Long Table Project, which looks at sharing food between diverse groi[s as a way to build connections across geographical and social boundaries.
After working as a creative director at an advertising agency, she branched off to establish Studio Ayesha Mukadam.