Venture designer and co-founder Claire Keet Pollock and her business partner want to make law accessible to everyone through their legal consultancy, pop.law. “We both feel strongly that access to justice is not something that should be reserved for just privileged, educated or wealthy South Africans,” says Pollock. They’re building a brand and bouquet of legal services that break down some of the barriers that make legal help unattainable to many South Africans, including cost and perception.
Pollock describes her career journey as a series of surprises: “I had no idea I’d explore and run ventures across such a colourful range of industries. The common thread that weaves it all together is the use of design as a powerful tool to solve problems for people,” she marvels. She counts starting a legal consultancy earlier this year as one of those unexpected twists. And that’s what she enjoys about it:
“It turns out that law and design intersect perfectly. We believe that divergent, out-the-box legal products and services come from combining inside knowledge with an outside perspective. We’re using that synergy to fulfil our mission.”
Entrepreneurship is not for the faint-hearted; it’s a rollercoaster ride from failures to triumphs, fuelled by a lot of motivation and a healthy dose of tenacity. Pollock says the love for what she does keeps her going: “Even when things are going terribly, my love for venture design and the work we’re doing at pop.law launches me out of bed every single morning to find a way to do better. When you love what you do, then it doesn’t matter how grim things get or how many times you’ve got to pick yourself up and try again.”