Ikarabele Legae is adding fresh zest to the fruit industry. As a junior trader with Lona Group, Legae creates farm-to-fork market strategies for accounts such as Woolworths, and advises on farm production practices, among other responsibilities. Less than a year after joining the Fresh Produce Exporters’ Forum, one of the fruit industry’s biggest global forums, Legae was selected as South Africa’s transformation representative.
Before joining Lona Group, Legae owned the only black-owned fruit export company in South Africa at the time. Legae hopes to leave a legacy of opportunity for future generations of South Africans, and to create a space for black exporters to grow their businesses. Lona Group enables him to pursue this dream: the company works with roughly 50% of the previously disadvantaged citrus growers in South Africa, investing and developing their potential for sustainable profits. Every day, he strives to offer something positive to the world. By working hard, he is pursuing his dreams.
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