Interior designer Jacoline Phalane is aiming to grow her business, Jacoline S Designs, into one of Africa’s largest black-owned interior design companies. Her studio offers product design and project management services across the residential, hospitality and commercial sectors. As its cofounder and creative director, she’s already enjoyed success, including winning SABC3’s Win a Home: The Design Edition. Her fresh approach to design has also seen her work featured in magazines and adverts. Phalane was the first in her family to earn a matric and a degree, and is proof that education can change lives. She hopes that growing her business will create new opportunities for others and encourage the next generation of black women designers. “I hope my story will inspire them to know that their past does not determine their future. They can be raised in Diepsloot and become an interior designer for houses in Steyn City,” she says.
If the Americans, Europeans and Koreans can export their media and stories, there is nothing stopping us from doing the same.