Disktjie is South African township slang for football. It is also the name for the year old soccer boot brand created by 19-year-old Musa Maluleka. The Pretoria born Maluleka started the brand while completing his final year of high school. He had been raising the capital to start the business since his primary school days, between playing soccer on the dusty gravel roads of Atteridgeville township.
Maluleka wanted to create affordable shoes that are durable enough to handle the toughests of terrains.
The teen entrepreneur is a self-confessed competitor who is “a winner at heart.” He has been recognised on various media platforms for his achievements and has also won entrepreneurship awards including EDHE Intervarsity-General Existing Business, Can Do Unbreakable Entrepreneurs 2019 winner, EO Global Students Entrepreneurs Awards South Africa national winner — and he is going to represent South Africa in the global awards.
“I live by the mantra that I am constantly chasing my hero, who is me in the next 10 years,” he says.