Promoting other companies is iloveza.com cofounder Ziyaad Plaatjes’s mission. He describes his business as a proudly South African online media, marketing and advertising company focusing on local businesses, entrepreneurs, brands and events. He fills iloveza.com with videos, photos and articles that highlight good things other people are doing. This gives local entrepreneurs more exposure and lets them sell their products through his online store, hopefully winning more customers, leading to growth and job creation. He also reviews cars, accommodation, eateries, tech products, movies and events to help people make informed purchasing decisions. “When I started iloveza.com, it was at a time when not many people were happy with South Africa because of the way the government was running the country,” he says. “The response has been phenomenal and every day, people contact us to assist them, and I find new, innovative ways to help them.”
Stop overthinking stuff and wasting time in the engine room. Start taking more risks that’s how you grow and will be able to connect the dots.