Larger than life doesn’t even begin to do justice when describing Bujy Bikwa. The self-proclaimed world’s greatest super-sized entertainer has been a presence on the airwaves, television and high profile events since breaking through on YFM’s afternoon drive-time show at the age of 21.
How has he maintained this a decade later in the fast-evolving industry?
“Learn to speak life to your dreams. Speak everything into existence,” he says. “The world doesn’t owe you anything, so stop being scared of being awesome. Live and serve.”
To watch Bujy Bikwa is to see someone committed to living and serving, and who certainly isn’t scared of being awesome. Between the hair, the makeup and the fashion, he wields his self-confidence like a weapon, and the diversity of media and entertainment he works in, including running his own production company and working on national radio, is evidence of his talent. “If I don’t do it no one is going to do it for me. When I am blessed there’s 10 other people blessed because of the leader I am,” he says.
Although Covid-19 has applied the brakes to events with live crowds, Bikwa has been as busy as ever on TV, MetroFM and his social channels, entertaining the masses, releasing new music and hosting digital conversations with some of South Africa’s most interesting personalities.
Bikwa aims to have a positive effect, describing success as giving “someone a purpose to see that the world is full of possibilities” and “by liberating myself I have liberated young people to go for it”.