For Charita van der Berg, it’s simple: anticipate change, adapt, create new methods in response to the change, and teach it to the community. Leaving the comfort zone of a set monthly income, she went on to start Media Beat – an agency that helps local radio stations grow through training or consulting, bringing in revenue, assisting with infrastructure or simply content creation. On top of all this, she’s successfully mentoring young South Africans pursuing a career in radio, watching them become influencers in their own right. Giving up is not an option, she says. “Even if you don’t get the validation that you think you need, the only validation that you need is your own.” Van der Berg is using her voice to address the social gap in the media landscape. She does this by upskilling young people and creating sustainable community radio.
My proudest moment comes every time I inspire people to be better when they look at me.