In 2020 Luzuko Tena approached the Interactive Advertising Bureau with an idea of starting a Youth Action Council as part of their councils and committees, which were formed in order to drive change in the South African digital media and marketing industry.
The council has done a big job in fast-tracking diversity, equity and inclusion in an industry that has fallen short on these qualities.
As well as being a sought-after speaker at marketing events, Tena is the founder and chair of the youth-only jury panel for Bookmarks, one of the media industry’s major award shows.
He says the marketing and media industry plays a big role in how people think about transformation, diversity and inclusion, and he would like to help make these ideals part of people’s daily lives.
“Believe in yourself and your ideas, and don’t be apologetic about showing up as your authentic self.”