Mhlengi Ngcobo has built his love for coffee into a business that empowers. At Stellenbosch University, where he studied civil engineering and completed a small business management certificate, Ngcobo began developing the concept for CoffeeMM. He hopes to use the business to encourage and inspire other young South Africans to explore the potential of entrepreneurship to create jobs and opportunities for progress. Ngcobo’s strong work ethic emerged at the age of 16, when he made an active mental shift that took him from one of the lowest-performing students to the top performer in his class in just five months. This shift taught him that mind over matter is real, if you are willing to put in the work. Since then, he has progressed in leaps and bounds. He was selected for this year’s Tony Elumelu Foundation entrepreneurship programme.
It’s important to be stubborn about your dreams.