Tumi Sole (34) 

////Tumi Sole (34) 

2019 Mail & Guardian 200 Young South Africans

Justice & Law

Tumi Sole (34) 

Tumi Sole (34) 

Corporate Attorney and Founder of #CountryDuty


I regard myself as a social activist who uses social media for good, to ignite conversations and come up with practical solutions that encourage South Africans to put their #CountryDuty first.

Tumi Sole is the creator and founder of #CountryDuty, a social movement that brings together all South Africans regardless of race or creed. As a corporate attorney with experience in human rights litigation, employment law and dispute resolution, Sole is currently reading for his Master’s in Law, specialising in commerce and business Law at University of the Witswatersrand. His successes with #CountryDuty have seen him appear in numerous South African media platforms and create the biggest hashtag to hit the country.

“I regard myself as a social activist who uses social media for good, to ignite conversations and come up with practical solutions that encourage South Africans to put their #CountryDuty first,” says Sole. “I have undertaken this role because I believe that complaining and waiting for government or corporate South Africa to come up with solutions isn’t helpful.”

It is also a role that Sole has undertaken to give voice to the voiceless, to speak out and be heard. In one instance, Sole’s active Twitter presence helped a woman from Khayelitsha who was ignored by the authorities. Sole drew attention to the woman’s situation and helped her gain redress.

“I plan to establish various #CountryDuty satellite offices across the country if I obtain funding,” says Sole. “These will be offices that can interview complainants, link them up with the relevant authorities and take up social justice projects. The people in these offices will be unemployed graduates who will use their skills to ensure the voiceless are heard.”

It has not been an easy journey for Sole — it has taken a lot of time and effort — but he believes that his wife, Seli Sole, has been instrumental in helping him to make his dreams a reality.

“There have even been instances of me wanting to hand over the baton to someone else, but she has encouraged me to carry on,” he concludes. “I would advise anyone dreaming of success to never be afraid to ask questions, to always associate with those who do well, and to keep going in spite of the hardships.”

For Sole, #CountryDuty is a South African social movement that is made up of passionate people from all walks of life. He credits every one of the members of his team for its success and believes that their passion to ignite change has bee instrumental in #CountryDuty growing as it has. – Tamsin Oxford 

Twitter: @tumisole